Many companies advertise with pay per click ads. This course focuses on the largest machine available: Google AdWords. In this course, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success. This will help you know how to.
This will help you know how to
Define Google AdWords and pay per click
Set up keywords lists and groups
Find tracking and statistical information
Describe conversions from clickthroughs
Decide whether they will write their own ads or enlist help
