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Course

How to Create a Personal Brand

Course Overview

Abigail Van Buren, the writer of Dear Abby, once said, “There are two kinds of people: those who come into a room with the attitude, ‘Here I am!’ and those who have the attitude, ‘There you are!’” This course is an exploration about the type of impact we want to have in life and work. Learn to consider and define the influence that you can have on their life and work. You will also learn skills for success and how to create those circumstances.

This will help you know how to

Specific learning objectives  include:

  • Speak in terms of the impact and influence that you want to have in life and work
  • Understand your personal style in terms of their personal brand
  • Develop skill in areas like focus, concentration, and communication to support your brand
  • Build credibility and trust by living your brand
  • Take ownership of your image, both online and in person

Course Content

  • Session One: Course Overview
  • Session Two: Importance of a Personal Brand
  • Session Three: Your Brand Approach to Others
  • Session Four: Looking at the Outside
  • Session Five: Looking at the Inside
  • Session Six: Setting Goals
  • Session Seven: Networking for Success
  • Session Eight: Communication Strategies
  • Session Nine: Building Your Credibility
  • Session Ten: Brand You
  • Session Eleven: Living Your Brand
  • Session Twelve: Managing Your Social Media Presence
  • Session Thirteen: Having Influence
  • Session Fourteen: Dealing with Challenging People
  • Session Fifteen: Presentations and Meetings
Duration 12 Hours
Online / On Class Online Only
Price $24.00

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