When we talk about influence and persuasion, we often talk about marketing and sales. However, we influence in many ways and with great frequency. If you want a raise, sometimes you need to persuade your boss. If you want to convince your team to adopt a change, help your staff make choices, or choose the best place for lunch, there is often influencing taking place. Learn how to influence and persuade in a variety of areas.
This will help you know how to
This will help you know how to:
Make decisions about using persuasion versus manipulation
Apply the concepts of pushing and pulling when influencing others
Use different techniques for getting persuasive conversations and presentations underway
Make a persuasive presentation by using the 5 S’s
Apply storytelling techniques to extend influence
Leverage concepts of neuro linguistic programming in everyday influence and persuasion
